Creative Video completes PSA for Arlington Red Cross

The Arlington Red Cross recently received a 30-second public service announcement made through Creative Video of Washington, Inc. The spot was produced by Peter Roof who also acted as DP. Camera and editing was done by Kathi Overton. It was shot and edited entirely in high definition on tapeless DVCproHD. The camera was CV's Panansonic HVX200 and the edit system was Overton's Final Cut Pro.The compelling spot encourages the community to prepare for three days without resources we take for granted. Since no two disasters are the same the images show only what you'd find in your home but the sound, with ominous music, leads the viewer to believe that the situation is far from normal. "The PSA succinctly conveys the message that Disaster Preparedness is not just for terrorism and hurricanes," says Julia L. Wright, Chief Public Support Officer for the Arlington County Chapter.

Look for the PSA to air on local broadcast affiliates and cable channels. To reach more people in the community both English and Spanish versions were made. Since no date-specific information was included the spot should have a long shelf-life. If you are interested in a copy for showing please contact the producer.

To view the spot click here:

Arlington Red Cross

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